Forget about trends. Focus on sustainabilty.
HOW TO PRICE BRAND PHOTOGRAPHY
Don’t fumble your way through pricing. Forge your way with a fierce, refreshing mindset and pricing that just makes sense — to you and your clients. This brand photography pricing course will teach you powerful pricing structures and traditional image licensing practices so your value is no longer a line in the sand, but a standard that is respected.
Brand Photography Pricing and Image Licensing Course
Introducing the...
You shouldn't be charging every business the same rate for commercial brand photography...
The world-renowned, in-every-town fashion brand hiring you for their e-commerce site better not be receiving the same rate as your small-town, up-and-coming entrepreneurs. I believe in supporting the folks from the sticks (I was, and am one), and knowing how to charge the big name brands so they don’t ride on the coat-tails of your work without fair compensation.
So if you’re lost and wondering what to charge, how to customize quotes accurately, and how image licensing will improve your business, you can hitch a ride with me.
But first, you should know this.
Brynna sweet
"Not only does KaS explain the importance of licensing, line items, and various complex aspects of commercial pricing, but she also gives so many tangible exercises, tools, and templates to help us price our businesses and plan our financials in REAL TIME."
Aaron Palomo
"KaSandra's teaching style is engaging, and she has a wealth of knowledge and experience in the industry. I appreciated the hands-on approach to the course, which allowed me to apply what I learned immediately."
Kate Millford
"We provide immense value to our clients and KaS gives us intentional, heart-felt, and education-based reasoning behind so many elements of our business. I guarantee even an ounce of the information she gives will make this investment worth it."
Feeling taken advantage of as you watch your own photos (your intellectual property) get used for years without any further payment
Tip-toeing around your own pricing, afraid to scare off the small brands you love working with, but not wanting to under-charge either
Brand photography course
unabashedly bridging THE — GAP
Go from these cautionary tales. . .
In the dark when it comes to image licensing, and feeling like you’re losing money with each worthwhile project you send a quote for
Battling the demons of imposter syndrome, people pleasing and saying yes to the wrong projects and the wrong people
To the talk of the town
Yeah, I totally want to make that sh!t happen for you!
Trusting your instincts, knowing when to say no, and working with clients who hired you for your unique artistic vision
Feeling peace and pride when you see your images used, relieved to know that you are getting paid accurately for what was delivered
Strategically licensing your photos for the right projects, with a sure-footed understanding of how it works
Confidently creating proposals for small and large brands, knowing what to charge and how to present the worth of what you do
Six modules with video trainings, templates, and tangible to-dos. Find that much-needed clarity when it comes to pricing, working on personal brand photography projects, and those more complex commercial assignments.
Course for Brand Photographers
Easily position yourself for any project that pulls at your heart strings; no heartbreak required.
BRAND PHOTOGRAPHY PRICING & IMAGE LICENSING
Booking
Living
Fluently communicate your value so clients won’t bat an eye at your rates. Share your rates in a way that boosts conversions.
Yep, a way to price your services and take on the kind of work that complements your lifestyle.
Designed for you to build as you learn. By the end of these six modules, you’ll have a better way to price your work, a sustainable structure for licensing your images (along with the knowledge of when and how to enforce it), more confidence around your value as an artist, and the motivation to follow your intuition.
Brand Photography Course Modules
Learn about the basics of commercial photography, the categories of photography use, and how to protect your copyright (aka your superpower!).
The Fundamentals
Module One
Scale your business with traditional image licensing practices and plan to implement them for success.
Licensing
Module Two
Break down common mental blocks, learn to say no and how to build resilience.
Mindset
Module Three
Visualize your ideal lifestyle and the goals that will lead you there. Set meaningful milestones, not baseless goals.
Goals
Module Four
Understand your cost of doing business — see what you’re really bringing home, and what’s left on the table.
Pricing Development
Module Five
Optimize the way you price and present your work so clients book with confidence.
Communicating Rates
Module Six
Susan Jordan
“As a former wedding and portrait photographer in the thick of making the transition to full-time commercial and brand photography, the Photography Pricing and Licensing Course is exactly what my mind and soul needed in order to confidently take the next steps into boosting my commercial photography career. The course is concise, digestible and chock full of great pointers that are still helpful for a more experienced photographer like myself.”
WHAT PHOTOGRAPHERS ARE SAYING
→ Cost of doing business
→ Monthly expenses for personal & business
→ Goal salary, based on living expenses
→ Package rates: what to include & for how much
→ How many projects you need to hit your goals
→ Annual revenue projections
→ Taxes & savings
The workhorse head-turner (and a $200 value on its own) that you get access to with this course — don’t just throw numbers out there; add them up with a wiz of a spreadsheet. This tool adds up all of the numbers from your goal salary to your fixed and variable costs. Not sure what those even are? The course will explain it all as you crunch the numbers and understand your profits better than ever before. Run your business and set your package rates with the hard facts.
The bonus you’ll rave about
The PHOTOGRAPHY PRICING CALCULATOR
Calculate your:
Calculate your:
→ Cost of doing business
→ Monthly expenses for personal & business
→ Goal salary, based on living expenses
→ Package rates: what to include & for how much
→ How many projects you need to hit your goals
→ Annual revenue projections
→ Taxes & savings
The workhorse head-turner (and a $200 value on its own) that you get access to with this course — don’t just throw numbers out there; add them up with a wiz of a spreadsheet. This tool does adds up all of the numbers from your goal salary to your fixed costs (like gear) and your variables. Not sure what those even are? The course will explain it all as you crunch the numbers and understand your profits better than ever before. Run your business and set your package rates with the hard facts.
Don’t just take my word for it. Here's what your peers had to say…
“KaS' course is unmatched by any other pricing course I've ever taken.”
Elise Fermin
“My confidence in this arena has shifted IMMENSELY.”
Brynna Sweet
"She is clear, concise, to the point and gives you everything you need to start charging your worth!"
Connor Nich
On the House
the bonuses
For smaller brand photography clients
Customize and share your rates with a white-label pricing guide, best when used with boutique businesses and entrepreneurs who need a straightforward look at your collections, and an idea of why you’re the best fit for them.
Flat-Rate Pricing Template
For Larger commercial projects
A white-label proposal to explain how and why you license your images, and with the language to convey your expertise. Easily add your branding and send this to potential clients. (Making it almost too easy to pivot into the industry-saving practice of licensing your images.)
Custom Proposal Template
Download and start using the commercial photography contract, and/or our model release agreement. Visit the shop. Your discount code will be shared with the course.
50% Off Contracts
Totaling your cost of doing business with image licensing breakdowns and monthly project milestones. Helping you find financial clarity.
Photography Pricing Calculator
Plus A Pricing Snapshot
Get an idea of how a wide range of brand photographers price and pitch themselves. Use this big-picture perspective to adjust the course teachings to your own style. You might find a format that speaks more clearly to you (like sharing prices directly on your site vs. sending an investment guide, and more).
Seeing the options will help you establish a way of pricing that makes you comfortable and confident. You can’t expect clients to trust your take on pricing and licensing if it makes you uneasy in the first place.
$374
Two Payments
PAY OVER TIME
$696
One Payment
PAY IN FULL
Enroll today!
On the shelf and ready for you
No matter which option you choose, you will get instant access!
The devil’s in the details
A Closer Look Inside This Brand Photography Course
4 Bonuses
Calculator, flat-rate pricing & custom proposal templates, and a 50% discount for contracts.
As long as this course is kicking, you’ll have updates to any changes or new modules as they’re made.
Lifetime Access
6 Modules
Bottled with straight-shooting techniques, ideas, and an intuitive way of working.
Like the one-and-done practice of a one-time fee, and don’t want to earn money off of a photoshoot for years to come
Are a hobbyist not interested in becoming a professional photographer
Want to learn how to take photos (this course teaches how to charge & communicate, not how to use the camera)
Don’t want to add brand photography to your repertoire
This is probably NOT for you if:
Would love to earn money for photoshoots, beyond a single flat fee
Want to feel confident working with small and large brands
Struggle with the guesswork of pricing and booking — it’s stressful with every single quote
Have at least 1-2 years of photography experience (or you’re learning and want to kick off with sure footing on the pricing side)
This IS for you if:
Before You’re Off To The Races
Don’t license your images (yet), or are still confused about the nuances of licensing
Have no interest in licensing your images
Brand photographers are getting undercut because of industry-wide secrets and the unrelenting unknowns of pricing. This course is an open book for a purpose — to help entrepreneurs like you thrive for generations to come.
This Is For The Industry As A Whole
Image licensing was the only way I transitioned from breaking even to building a jet-setting business with 150+ clients in my portfolio, and game-changing peace of mind.
I used to think I had a pretty good system working for me. Until a monthly retainer client took my images and their unlimited usage rights, and proceeded to make multiple 7-figures from an online storefront with my work. And I was let go after two years because they had so much content that they didn’t need me anymore. There went my income, my intellectual property, and in came the humility.
KaS. Short for KaSandra.
From A Small Town To
International Commercial Photographer
How could I prevent this?
03. Build
This course is meant for you to build and update your materials as you go. New pricing structure? Check. A new found confidence when communicating your rates with clients? You betcha. Feel sweet, sweet relief knowing that with every module in the course, you’re one step closer to crossing off some of your most impactful to-dos yet.
01. Sign up
Enroll and receive an email with login instructions to immediately access the course.
02. Implement
As you follow the modules, you’ll build out your own unique pricing structure.
ON THE HORIZON
No Need To Go Out On A Limb
Safeguard your business and eliminate the stress of what to charge, and how to scale sustainably. You’ll know how to book the commercial projects that catch your eye. Do yourself a kindness, and settle in with The Humble Lion pride.
Let's talk Questions
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What if I have more questions after the course?
I know this business can get a little wild. I have 1:1 mentoring available for this reason. Each mentoring session is completely personalized to you and your needs as a brand photographer. There will also be a new online community for the purchasers of this course to ask each other for feedback!
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How long is this course?
This is a go-at-your-own-pace kind of gig. The course itself has 6 modules (aka chapters or sections), so feel free to go at it like a New Girl binge, or take it slow like weekend mornings in the mountains. Whichever way you choose to tackle it, it’ll be there for life, like an old friend.
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What is the refund policy?
Refunds are not available. Once you have the link for the course, there’s no way to hand it back over or get a refund. However, if you have any questions or find a rough patch in the course, you’ll receive access to any other iterations of the course or new modules.
$374
Two Payments
PAY OVER TIME
$696
One Payment
PAY IN FULL
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HERE'S THE TL:DR VERSION
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Dive into the Brand Photography Pricing & Image Licensing course and master the art of pricing and licensing in the photography world. Whether you're capturing global brands or local gems, ensure you're valued right. Ready to level up? Join me!